What Amazon Readers Are Saying About Cold Calling Techniques that Really Work!by Stephan Schiffman
Great book for people who live and die by the phone, July 24, 1998
Reviewer: marnier@singnet.com.sg from Singapore Stephan basically covers all grounds on tele-sales, and gives credible targets for achieving real results. Wonderful book to have for us busy salespeople who can't afford the time of day to read even daily news-headlines and 1000-page sales bibles. The only shortfall is a key psychological ingredient of cold-calling: fear of rejection - which Stephan covers very superficially.
 Implementation is KEY!, October 17, 2001
Reviewer: James Carter from Pleasanton, CA
I picked up this book, and several others, on cold-calling because I knew I just was not doing it the best way I could. I have been in sales for years and I HATE cold-calling. Who doesn't? This book helped me focus on what is really important - setting appointments and getting in front of the customer and provide personal contact. I lost that focus somewhere and my cold-calls were flat.
I sell HR and OD consulting and getting senior executives and HR Directors to give you the time of day is very difficult. Since reading the book and implementing his suggestions, I am much more comfortable cold-calling and setting 2.5 times as many appointments.
The book is easy to read and full of simple ideas and solutions, but if you don't implement the ideas, even the greatest of ideas won't work. Give this book a read. ... it is the best money I have spent in a long time.
Also, his ideas about getting people to call you back are so simple and effective, I almost laughed when I started receiving so many call-backs. Just goes to show you, give his ideas a chance, even if you think they won't work.
 Fast and Easy to Apply!, September 22, 2001
Reviewer: William Thoman from Palm Springs, CA
This is a great book for anyone who sells. Even if you don't sell over the phone, the techniques the author gives increases your appointments, and to my surprize, dramatically increases your call backs. If you find yourself leaving messages, this book will help you leave the right message to get your prospect to call you back.
Recommended, August 23, 2001
Reviewer: Robert Duhrke from Hermosa Beach, CA United States
This book is about calling to get appointments to get prospects that get sales - A=P=S. Well suited to the professional or service provider looking to build a client base. You know Stephan is a master when you read this book, in fact he says to just follow his teachings even if you don't believe them at first because you need to follow the steps to make it work. I know he's been on the front lines from his writing and his examples. He describes a lot of scenarios with specific examples of what is said and how to respond. if you need more clients or prospects, this is good reading worth your time.
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Tales From the Floor
Yeah, it's a floor, but it's also a person. Tales From the Floor Kidz Korner
What are you waiting for, kids? This column was written with YOU in mind! Kidz Korner, Installment One
Outtakes from the Holocaust
PRISONER: Where are we going? What is that building?
NAZI GUARD 1: Standard processing [SNORT] We're just [TURNS HEAD TO MASK LAUGH, COUGHS AND REGAINS COUNTENANCE] going to, uh, give you a -- [PINCHES LIPS TOGETHER AS CHEEKS SWELL WITH LAUGHTER]
NAZI GUARD 2: [DRY AND UNAMUSED] -- A shower.
NAZI GUARD 1: [BURSTS INTO LAUGHTER, BENDING OVER AND HOLDING SIDES]
NAZI GUARD 2: [TRYING TO SUPPRESS, THEN BREAKING INTO, LAUGHTER] Now you've got me doing it.
NAZI GUARD 1: Haaaa, Haa, haa. Ok, ok. I'm ready to go. Ready?
NAZI GUARD 2: A shower.
NAZI GUARD 1: Baahhh, haa haa, haa!
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